10 Comments
User's avatar
Court Read's avatar

It's funny because it's true. Like I can picture myself doing this EXACT nonsense at my last agency. Really enjoyed this, thank you!

Nobby Grumbleton's avatar

Hey CR,

Thank you very much my friend, glad it resonated with you. Plenty more in this space 😉

VedJournal ✍️📜's avatar

Well explained and written

Nobby Grumbleton's avatar

Thank you 🙏 my friend

Husain Zaidi's avatar

Another delightful romp through the delusional world of corporate elites 🤓 The very thought of "driving ideation across verticals" is making me cringe 😫

Nobby Grumbleton's avatar

Thank you my friend, glad you enjoyed it

Constantinos Tachtsidis's avatar

Only you could turn a brainstorming meeting into a documentary on how corporate brainstorming manages to generate everything except an actual idea.

Nobby Grumbleton's avatar

Haha! Thank you my friend, glad you appreciated.

Neural Foundry's avatar

This brilliantly captures the performative nature of corporate creativity. Your observation about how true creativity gets corralled into post-its until it dies of PowerPoint exposure is spot on. What struck me most is the distinction between being seen to innovate versus actually innovating. The recurring meeting invite as the final outcome perfectly illustrates how these sessions create more bureaucracy rather than actionable change. In my experince, real innovation happens in the margins when people are given autonomy and time to experiment quietly, not in facilitated chaos with external Sherpas. The irony is that Globexhaust's approach ensures innovation stays safely contained.

Nobby Grumbleton's avatar

Thank you so much for your comment my friend, means a lot. Corporations were a useful vessel for human growth and development, but they have become monsters with a life of their own.

Plenty more stories and giggles in this space 😉